New World is finally cracking down on ‘shell companies’ to stop players from monopolizing the fun


Amazon’s MMO New World (opens in new tab) enables players to create and join companies—basically the same thing as guilds—which confer various benefits to members: Money, access to services, that sort of thing. As with most player-run videogame organizations, they almost immediately resulted in trouble. Players who weren’t part of large companies were largely excluded (opens in new tab) from the game’s ballyhooed PvP wars, while those who were in the club quickly set about screwing each other (opens in new tab) out of huge amounts of gold.

Another, less overt company-related problem has also been causing headaches, and it’s not the sort of thing you’d associate with videogames: The scourge of shell companies. In the real world, a shell company is one that exists entirely on paper and often for nefarious purposes like tax evasion or money laundering. In New World, well, it’s basically the same thing, and it’s been a problem for a long time.