Kevin Richardson Reveals the Secret to Backstreet Boys’ Longevity

  • November 10, 2022

In addition to creating so many chart-topping hits and having loyal fans, Kevin praised the group for caring about their craft.

“The five of us, we didn’t get here by chance, we didn’t get here by luck. We worked really hard,” the musician shared. “We care about what we do and we put a lot of time, thought, effort, heart and soul into what we do.”

It’s a mindset that goes beyond their music, as Kevin explained why they decided to partner with MeUndies on a larger than life holiday collection.

“Before we agreed to anything, we needed a sample and we need to do our homework, research the company and figure out what they’re about,” Kevin said. “And they’re all about comfort, self-expression and they’re environmentally responsible. To me, that’s a huge thing.”

The line, which features a variety of underwear, pajamas, loungewear and pet accessories, is just another sign that points to their success. Plus, it helps that the Backstreet Boys know a thing or two about fashion.